Go direct to source
From the comfort of your couch
With every product you buy
With every product you buy
Our presence at soure means all coffees we bring to market on behalf of farmers are sustainably grown and give the best possible cup.
Prefinancing is the most difficult piece of the puzzle for farmers. It allows them continue working while the coffee goes to market.
Our network of reliable logistics partners enables the farmer to ship their coffee to any part of the world and deliver to your doorstep.
Nice Direct brings together a wide range of highly experienced partners who bring on board skills, resources and facilities needed to support direct coffee trade.
They include cuppers, logisticians, warehousemen, shippers, and banks. Put together, they create a highly resourceful platform that provides a one stop shop for all direct coffee trade solutions.
At Nice Direct, we don’t just talk about transparency, we are transparent. Everything from transaction costs, prices, and what finally ends up in the farmer’s pocket is open for all transacting parties to view.
Our full disclosure policy applies for all joining the platform as a way of keeping an open and transparent atmosphere that creates trust and encourages accountability and healthy competition.
All Nice Direct coffees are single origin and traceable to farm for individual estates, or traceable to washing station for cooperative societies. You actually get to follow the coffee from flowering through to processing on the platform.
All our producers post on a regular basis photos, videos and farm data on their timelines. This keeps you updated on the progress of the coffee in every stage and helps you make better purchasing decisions.
Every time you source through Nice Direct you strengthen our farmer support program which involves
Nice Direct encourages relationships between producers and buyers. The first level of relationships is ‘Coffee pal’ which is achieved after you make a purchase from a farmer. You can have many coffee pals depending on your purchasing.
The next is ‘Gold relationship’ achieved by having a two or more years forward contract with a specific farmer on the platform. The highest relationship is ‘platinum' which is achieved by visiting the farm at origin.
What started as a small farmer based movement in the famous coffee growing region of Nyeri meant to expose farmers to the global coffee arena has snowballed into an international movement.
This new movement is not only exposing farmers to a whole new world but is spreading love and prosperity, ending poverty in the coffee value chain and ensuring great coffee will be here forever.
At Nice direct what keeps us burning the midnight oil is looking for solutions on direct coffee trade. By streamlining processes right from farm to cup, we make it easy for anyone to buy or sell coffee directly.
Our platform brings together highly experienced firms and individuals who take up the hustle of international coffee trade on your behalf making direct coffee trade work.
Great coffee is the result of a lot of co-operative effort which emphasizes the need for a shared platform.
The Nice Direct platform brings together all players in the coffee value chain from producers to consumers as a way of building synergy, promoting networking and sharing of ideas to move this amazing industry forward.